|دسته بندی||بازاریابی و امور مالی|
|حجم فایل||37 کیلو بایت|
ترجمه مقاله درك مفهوم امیخته بازاریابی،4P
Understanding the Marketing Mix Concept – 4Ps
Marketing is simplistically defined as ‘putting the right product in the right place, at the right place, at the right time.’ Though this sounds like an easy enough proposition, a lot of hard work and research needs to go into setting this simple definition up. And if even one element is off the mark, a promising product or service can fail completely and end up costing the company substantially.
The use of a marketing mix is an excellent way to help ensure that ‘putting the right product in the right place,…’ will happen. The marketing mix is a crucial tool to help understand what the product or service can offer and how to plan for a successful product offering. The marketing mix is most commonly executed through the 4 P’s of marketing: Price, Product, Promotion, and Place.
These have been extensively added to and expanded through additional P’s and even a 4C concept. But the 4Ps serve as a great place to start planning for the product or even to evaluate an existing product offering.